Research and Discovery

After conducting user interviews and market research, I discovered that:

• Inventory management was a common pain point for small business owners, who often had to manually track stock levels.

• Customer relationship management was challenging, as most businesses lacked tools to store customer data and manage orders effectively.

• Many business owners desired a single platform that integrated all core operations like order management, invoicing, and transaction tracking.

Defining User Personas

We created three key personas representing small business owners across various industries (retail, service, and online sellers).

Each persona had distinct needs: Retailers focused on stock and inventory, Service providers required order tracking, Online sellers prioritized easy payments and invoicing.

User Flows

Based on these personas, we mapped out user flows to ensure that business owners could easily:

• Add and update products.

• Manage customer orders and payments.

• Track transactions and sales analytics.

• Generate invoices.